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Having a hard time finding the right sweater for your body type?

  Many brands design and sell knitwear that is made for a certain segment of the population. For example, some brands focus on fitted silhouettes, such as those that sell to a younger audience. Some others make clothes that are everything but fitted garments, because they sell to women with fuller bodies. That is all fine and common practice. In the end, every company works to attract and serve a certain type of customer. In the case of Ella Ember, we design and produce alpaca knitwear mainly for women between the ages of 35-55. The challenge for us is that women in our age group are very diverse. Some are having children, some already had children in their younger years,...

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